Last updated: September 2026 — James Wilson, Did

Affiliate Disclosure

Last Updated: January 2026

At Did (did.app), transparency is fundamental to how we operate. This page explains our affiliate relationships, how they work, and most importantly, how they do not compromise the integrity of our casino reviews and recommendations.

What This Website Does

Did is an independent casino review website operated by James Wilson. We provide detailed, honest reviews of online casinos, focusing specifically on KikiBet casino and other UK-regulated operators. Our mission is to help players make informed decisions about where to gamble safely and responsibly.

Affiliate Relationships and Commissions

Did may earn affiliate commissions when visitors click through our links and complete certain actions with casino operators, such as opening a new account or making a deposit. This is a standard practice in the online casino review industry.

How Affiliate Links Work:

• When you click a casino link on Did, we may receive a commission from that operator if you subsequently sign up or deposit funds
• You will not pay any additional fees or charges because of our affiliate relationship
• The commission is paid directly by the casino operator to Did, not by you
• Your experience and the terms offered to you remain identical whether you arrive via our link or directly

These commissions help cover the costs of running Did, including research, testing, and maintaining this website. However, they do not influence which casinos we review, how we rate them, or what we recommend.

Editorial Independence and Unbiased Reviews

James Wilson's reviews are entirely independent and objective, despite our affiliate relationships. We have implemented clear editorial policies to ensure affiliate commissions never compromise our integrity:

• Reviews are based exclusively on factual analysis, testing, and player feedback
• We review casinos we believe deserve critical examination, regardless of whether they offer affiliate commissions
• We do not accept payments from casinos in exchange for positive reviews or higher ratings
• We will not remove or alter negative feedback to appease affiliate partners
• Our recommendations reflect what we genuinely believe is best for UK players

In fact, some casinos we review do not offer affiliate programmes at all, yet we include them if they meet our quality standards. Conversely, we may decline to recommend operators that offer commissions if we find they do not serve player interests adequately.

Our Review Methodology

James Wilson's expertise in casino operations, player protection, and UK gambling regulations ensures our reviews meet the highest standards. Each review includes:

• Verification of UK Gambling Commission licensing and compliance
• Testing of user interface, mobile experience, and account security
• Analysis of game selection, RTP percentages, and software providers
• Examination of banking options, withdrawal speeds, and fees
• Assessment of customer support quality and availability
• Evaluation of responsible gambling tools and player protection measures
• Research into player complaints and dispute resolution records

All conclusions are reached independently before any affiliate considerations are evaluated.

Authority and Expertise

James Wilson brings substantial expertise to casino reviews, drawing on years of experience analysing online gambling operators and UK regulatory frameworks. This knowledge base ensures Did provides trustworthy, accurate information that meets E-E-A-T standards: Experience, Expertise, Authoritativeness, and Trustworthiness.

Responsible Gambling

While Did earns commissions from casinos, we never promote gambling as a solution to financial problems or encourage irresponsible play. All our recommendations include information about responsible gambling tools, spending limits, and support organisations such as Gamblers Anonymous and the National Problem Gambling Clinic.

Your Questions

If you have questions about our affiliate disclosure or editorial practices, please contact James Wilson directly. Transparency ensures you can trust Did's reviews and recommendations.